Bistecca Steakhouse is a concept for a fine dining restaurant. This concept restaurant offers high quality crafted steaks and cocktails aimed toward high level of income customers.
To reflect the look and feel of a fine dining restaurant, we created the name, Bistecca which mean steak in Italian. We have worked on a variety of collaterals for this project that have included naming, logo development, stationery system, and menu.
We conducted research on fine dining restaurants in Beverly Hills for the overview of the industry. This included creating potential customer’s personas and words that are associated with it. We also explored different type of printing methods, and materials.
Bistecca’s target audience aims toward high income professional wanting a sit-down restaurant for special dinner occasions or evening profession meeting.
To reflect the look and feel of a steakhouse, we came up with a solid bold logotype for brand identity. We created an actual prototype for the menu using Black presentation board, then attached a Linen textured paper with menu info printed on one side and foil rubdown for the logo on the the other side to create a high contrast.
For the stationery system, we used the same Linen textured paper for letterhead and heavy card board for the business card.
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