OVERVIEW

Bxpression, a prominent player in the electronics import and distribution industry, has been supplying over 100 cutting-edge electronic gadgets to stores and consumers across the United States since 2013. As a company operating in the innovation industry, Bxpression sought to establish a brand that truly stood out among its competitors. To accomplish this, Bxpression engaged the expertise of Amata Agency, a leading digital marketing agency specializing in brand development, packaging design, marketing collateral, and product photography.

CHALLENGE

Bxpression faced the challenge of creating a brand identity that would set it apart in the competitive electronics market. The company needed assistance in various areas, including brand strategy, packaging materials, marketing collateral, and product presentation.

APPROACH

1. Brand Audit and Identity:

Amata Agency commenced the project by conducting a comprehensive brand audit, examining the existing brand elements, market positioning, and customer perception of Bxpression. Based on the findings, Amata Agency crafted a new and compelling brand identity that encapsulated Bxpression's unique value proposition and vision.

2. Packaging Design:

Recognizing the importance of packaging in attracting customers and enhancing brand recognition, Amata Agency collaborated with manufacturers overseas to develop eye-catching and functional packaging solutions for Bxpression's diverse range of electronic products. The agency incorporated the client's desire for a unique brand by suggesting using vibrant colors as the primary color scheme, complementing clean typography. This approach aimed to create a visually appealing and innovative look that would captivate consumers.

3. Product Photography:

Amata Agency executed high-quality product photography to enhance the brand's identity further and showcase the products effectively. The agency aimed to emphasize the new and innovative feel of Bxpression's offerings by capturing the electronic gadgets on a white background. The images would play a crucial role in marketing materials and online platforms, giving potential customers a visually pleasing and informative representation of the products.

4. Catalog Design:

Understanding the importance of visual impact, Amata Agency designed the Bxpression catalog to focus primarily on product photographs. The agency created a clean and visually engaging layout, with concise descriptions and specifications alongside the images. This design approach aimed to highlight the product features and benefits while maintaining a cohesive and visually captivating presentation.

RESULTS

Through the collaborative efforts of Bxpression and Amata Agency, the brand successfully achieved a distinctive identity in the electronics market. The new brand elements, including the vibrant color scheme, clean typography, and captivating product photography, resonated with the target audience, attracting attention and generating increased interest in Bxpression's products. The redesigned catalog effectively showcased the products, providing potential customers an engaging browsing experience and facilitating quicker purchasing decisions.

CONCLUSION

Amata Agency's expertise in brand development, packaging design, marketing collateral, and product photography enabled Bxpression to establish a brand identity that stood out in the competitive electronics industry. The successful collaboration between Bxpression and Amata Agency resulted in an innovative and visually appealing brand that effectively captured consumers' attention, further solidifying Bxpression's position as a leader in importing and distributing innovative electronic gadgets across the United States