The fundamentals of SEO you need to know

Search engine optimization (SEO) may seem like an overwhelming topic. In this article, we’ll introduce you to the fundamental principles of small business SEO and get you on the right path toward better online visibility and more traffic to your website. To begin, ask yourself these three questions: What keywords will I target? How will I optimize my site? How will I improve my search rankings? Let’s answer them one by one!


Choose the Right Keywords.
Keywords are the foundation of any good SEO strategy. They help your website rank in search engines and drive traffic to your site. But with so many options, how do you choose the right keywords for your business? Here are a few tips that can help you select the best keywords for your small business:

  • What words would someone use to find my products or services?
  • Is this keyword relevant to my company’s industry?
  • Does this keyword have low competition or high competition?
  • Are people actively searching for this keyword on Google right now?


Write the Right Content.
If you want your small business website to rank on Google, you need to ensure you’re writing the right content. That means creating relevant content for your target audience and keyword phrases. Here are a few tips for getting started with small business SEO on the content side:

  • Optimize for search engines by choosing relevant keywords
  • Write at least 500 words per page
  • Include links to related articles within your post
  • Link out to other posts on your site when possible


Optimize Your Website.
If you want your small business to be found online, you must ensure your website is optimized for search engines. Here are some tips:
Use keyword-rich titles and descriptions.

  • Use header tags.
  • Optimize your images.
  • Add new content regularly.
  • Promote your website on social media.
  • Make sure your website is mobile-friendly.
  • Use Google My Business.


Use Social Media.
Social media is a powerful tool that can help small businesses reach a larger audience. Companies can connect with potential and current customers by creating and maintaining a solid social media presence, building brand awareness, and driving traffic to their websites. Here are seven tips for using social media to benefit your small business.

  • Use consistent branding on all platforms- For example, use the same profile picture on Twitter and Facebook and the same cover photo on both sites. When possible, also use the same username across different platforms.
  • Create compelling content- Businesses should post engaging content regularly to keep followers interested in their feed. Aim for one post per day at a minimum, more often if desired or applicable.
  • Keep it relevant- Content should be related to the company’s industry to attract an interested audience. Don’t forget about tags! Include keywords relevant to your business in each post so search engines can find it easier later on when someone searches for what you’re selling.


Test Your Sites Speed.
A slow website is a surefire way to lose potential customers. Use Google’s PageSpeed Insights tool to test your site’s speed and get recommendations on improving it. In general, you want your site to load in under three seconds. 

Make Your Site Mobile-Friendly (four sentences): With over half of all web traffic coming from mobile devices, it’s more important than ever to have a mobile-friendly website. To make your site mobile-friendly, use an HTML5 template or responsive design that automatically adjusts the layout for viewing on smaller screens—using video or audio content? Create transcripts for those who are hearing impaired or don’t speak the language in the video.


Monitor Your Site with SEO Tools.
Many free tools available online can help you monitor your website’s SEO. Google Search Console is one of the most popular and valuable tools. It provides insights into your website’s performance in Google search results, including click-through rates, average position, and more. Other popular tools include Moz’s Open Site Explorer and Bing Webmaster Tools. By reading their monthly blog posts, you should stay up-to-date on Google’s various algorithms and webmaster guidelines. If you’re not technical, hire someone to handle these tasks.