Digitalization is everywhere. Smartphones, televisions, movies, and more have gone from physical to digital in the last ten years, and this trend isn’t slowing down anytime soon. As digitalization becomes the norm in nearly every industry, it makes sense that your business would follow suit — but there are some critical considerations before shifting entirely to an online format.
Marketing and Branding
As the world increasingly becomes digital, so must businesses remain relevant and top-of-mind for consumers. But with this transition comes a whole host of new considerations for marketing and branding. There are many moving parts, from SEO to social media to email marketing. And that’s not even considering the changes in consumer behavior that come with this digital age. They’re living more virtual lives and interacting less face-to-face than ever before. You can’t ignore these societal shifts when digitizing your business; you need to embrace them and ensure your products, services, and communications strategies align with them.
For example, when it comes to mobile searches, you need to have an optimized mobile-friendly website. And if you’re going the social route, make sure you’re using the appropriate platforms like Facebook or Twitter depending on what your target audience prefers – don’t just put all your eggs in one basket.
You also want to consider how customers search for your product or service. Have they traditionally been looking for it in stores? Do they now search online? How people search has changed dramatically over the years and, with any luck, will continue to change rapidly. If you don’t keep up, then you risk falling behind.
Now is the time to dig deep and think about how digitization will affect your brand: what do you stand for? What do you want your customers’ experience to be? How does this change their relationship with your company? These questions will help determine how best to approach changing technology as well as marketing & branding efforts.
In the digital age, customers expect more customer service than ever before. They want to be able to reach you anytime, day or night, and they want their issues resolved quickly. By digitizing your business, you can provide the around-the-clock customer service they crave. Plus, you can use data to track customer satisfaction levels and identify areas for improvement.
When you convert your business to a digital format, it is easier to provide customized services for individual customers. For example, if one customer always orders breakfast and a coffee before work, you can send him a coupon for a free coffee whenever he does so. Another example is to email a free dessert or appetizer to clients who purchase an entrée during certain times of day, allow customers to get cash back with every purchase through their loyalty program, and tailor your website around popular search terms. The possibilities are limited only by your imagination. You may think digitizing your business will cost more than traditional alternatives, but that’s not necessarily true.
Many companies find that digitizing their business helps them save money. Using smartphones, computers, and tablets for all or part of your operations can drastically reduce overhead costs like phone bills, stationery, and printing supplies. Many online platforms offer free shipping options, which means you can avoid purchasing a truck and paying for gas when deliveries are involved. And by providing around-the-clock customer service through a digital format, you won’t need to hire as many workers on your payroll to answer calls during peak hours. Plus, building a digital presence is another viable option if you’re trying to grow your business globally but would prefer not to invest in brick-and-mortar locations abroad (which requires currency conversions).
Sales and Operations
The most crucial consideration when digitizing your business is how it will impact your sales and operations. For example, will you need to invest in new software or hardware? How will you train your employees to use new technology? What changes will you need to make to your marketing strategy? These are all critical questions to answer before making the switch.
It would be best to consider how your digitalization will impact client interactions. This method can range from something simple, like updating your business website with relevant content, to implementing new sales methods that could provide a more customized experience for each customer. One excellent option to increase engagement is using social media as an integral part of your marketing plan. Another thing to consider is what kind of data you want to capture about your customers, such as their phone number, email address, or other personal information. You’ll want to consider these things so that everything is set up and ready to go when you’re ready to transition into a digital company.