Since 2013, Bxpression imports and distributes more than 100 innovative electronic gadgets to stores and consumers accross the U.S.


Being in the innovation industry, Bxpression wanted to have its brand stand out amongst its competitors. Amata Agency has provided consultation on a variety of projects that included brand identity, packaging materials, marketing collaterals and product photography.


We conducted a brand audit to provide visual overview of the industry, created the brand identity, developed marketing materials and collaborate with manufactures overseas for the packaging.


With more than 100 electronic products and the need to get the products out quickly, Bxpression also wanted to be a unique brand with beautiful packaging.


To deliver the new and innovative look and feel, Amata Agency came up with the idea of using bright color for the primary color scheme with clean typography. Product photography was taken on a white background. The catalog was designed to focus on the photograph showing the product with a short description and specification on the side.

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