Innovative Yet Beautiful
Since 2013, Bxpression imports and distributes more than 100 innovative electronic gadgets to stores and consumers across the U.S.
Being in the innovation industry, Bxpression wanted to have its brand stand out amongst its competitors. Amata Agency has provided consultation on a variety of projects that include brand identity, packaging materials, marketing collateral, and product photography.
We conducted a brand audit to provide a visual overview of the industry. We then created the brand identity and developed marketing materials, while collaborating with manufactures overseas for the packaging.
With more than 100 electronic products and the need to get merchandise out quickly, Bxpression wanted a unique brand with beautiful packaging.
To create their new and innovative look and feel, Amata Agency came up with the idea of using bright colors for their primary color scheme, combined with clean typography. Product photography was taken mostly on a white background to enhance this feel. The catalog was designed to focus more on the photographs, with short descriptions and specification on the side.