As a small business owner, your advertising budget might be limited, but that doesn’t mean you can’t get the word out about your product or service to the people interested in it. Here are some ways to market your small business for free, maximizing your impact and advertising your business to potential customers without investing.
The basics of marketing your small business
Small businesses often have difficulty finding funds to invest in marketing themselves and their products or services. However, that doesn’t mean you can’t sell your business—you need to be creative about it. Many businesses can effectively market themselves for free or nearly free by focusing on word-of-mouth marketing, social media marketing, and promotion, newspaper advertising, and email newsletters, among other things. Be sure to research how your competitors are promoting themselves, so you know what has worked well for them; they may offer ideas worth borrowing.
Depending on how much you have in terms of resources, there are various ways to reach out and let potential customers know that you exist. Some of these tactics are free; some will cost money. As always, test and measure the result to make necessary changes. Let’s take a look at how these methods can help.
For many businesses, publicity is still publicity—even if it doesn’t directly translate into sales. That said, here are some ways you can spread the word about what you do without opening up your wallet.
Give away samples. What better way to let people know what they’re missing than by giving them free samples? Think of who might want to hear about your company; friends, family members, and neighbors. Plus, they probably already like you since they know you well! Ask them to refer anyone who needs your services or products. Think significant events like weddings and birthdays where new friends will be meeting old ones — suggest gift certificates from you as an appropriate thank-you gift.
Street team. A group of volunteers wearing apparel promoting your brand and handing out flyers at events.
Storytelling is One of The Best Ways to Get Your Brand Out There. This is important because they don’t need flashy ads. They need enough momentum behind their company to catch people’s attention. Building a Story Into Your Marketing Strategy Is Always a Good Idea.
Content Marketing. Content marketing combines traditional forms of advertising like television spots, print advertisements, billboards, and radio broadcasts with strategies from internet marketing like search engine optimization, social media promotion, and email outreach designed to increase online sales conversions.
Although it doesn’t charge upfront costs, content marketing requires an investment of time upfront – building product pages (for example), blogging regularly, and keeping up engaging social media accounts typically takes months before any real return can be seen. But it doesn’t necessarily stop there; consistent efforts over time will be needed to track conversions using analytics software like Google Analytics to keep optimizing pages over time.
Regardless of which idea you want to try for your small business, keep in mind that these free methods take time, so be patient, and you will be happy with the outcome. If you have any ideas or questions about online or traditional marketing, let us know. We would love to hear from you!