What Is the Difference Between Brand and Branding?
What's the difference between a brand and branding? One word versus two, or do they mean two different things? The simple answer to this question is no, they're not the same, but there's more to it than that! To fully understand what branding is and what a brand is,...
What Is the Difference Between Brand and Branding?
What's the difference between a brand and branding? One word versus two, or do they mean two different things? The simple answer to this question is no, they're not the same, but there's more to it than that! To fully understand what branding is...
The Psychology Behind Social Media Marketing
Social media was once the realm of teenagers, sharing photos and thoughts on their daily activities, relationships, and eating habits (among other...
Seven Traps You Should Avoid When Designing Your Website
Business owners often fall into one of seven traps that can keep their site from succeeding when it comes to small business websites. It’s easy to...
7 Ideas on Using QR Codes in Marketing Campaigns
QR codes have been around for over ten years, yet many people still don’t know what they are or how to use them. Even if you think you do, take a...
5 Reasons Why Blogging is Part of Your Marketing Strategy
Marketing has come a long way in the past decade. One of the most popular strategies currently used by companies of all sizes involves using blogs...
6 Ways to Make Your LinkedIn Profile Stand Out
Using LinkedIn as part of your marketing strategy can help you grow your business and make more sales. If you’re not using it well, it’s a waste of...
How to Choose the Right Domain Name
If you’re serious about starting your own business or website, choosing the right domain name will be one of the most important decisions you make....
Top 5 Password Managers for 2022
There are plenty of password managers on the market right now, and more are being added all the time. The tricky part is finding the right one to...
How to Encourage Diversity Equity and Inclusion in Small Business
Business owners are usually optimistic about the opportunities that exist in their industry. Still, the diversity of those industries isn’t...
What is social selling?
Social Selling involves using the strategies and tactics of social media marketing to sell your products and services or recruit new hires. Social...
7 Email Marketing Mistakes to Avoid
Email marketing is one of the most effective ways to stay in touch with your audience and engage potential customers, but it can be tricky to do it...