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The fundamentals of SEO you need to know

The fundamentals of SEO you need to know

Management, Online Marketing

Search engine optimization (SEO) may seem like an overwhelming topic. In this article, we’ll introduce you to the fundamental principles of small business SEO and get you on the right path toward better online visibility and more traffic to your website. To...
The Benefits and Critical Considerations of Digitizing Your Business

The Benefits and Critical Considerations of Digitizing Your Business

Management, Online Marketing

Digitalization is everywhere. Smartphones, televisions, movies, and more have gone from physical to digital in the last ten years, and this trend isn’t slowing down anytime soon. As digitalization becomes the norm in nearly every industry, it makes sense that...
The 5 Best Tips For Writing The Perfect Instagram Caption

The 5 Best Tips For Writing The Perfect Instagram Caption

Online Marketing

Are you an Instagram user who has yet to use their caption feature? It’s time to fix that! Not only can you describe the photos in your gallery, but you can also put in hashtags, links, and more! It’s not difficult, but there are some tricks to get the most out of...
The Psychology Behind Social Media Marketing

The Psychology Behind Social Media Marketing

Brand Management, Management, Online Marketing

Social media was once the realm of teenagers, sharing photos and thoughts on their daily activities, relationships, and eating habits (among other things). Today, social media has become one of the most powerful marketing tools available to businesses, large and...
Seven Traps You Should Avoid When Designing Your Website

Seven Traps You Should Avoid When Designing Your Website

Online Marketing, Uncategorized

Business owners often fall into one of seven traps that can keep their site from succeeding when it comes to small business websites. It’s easy to fall into these traps because there are so many things you can do wrong with your site, but you’ll be on the right track...
7 Ideas on Using QR Codes in Marketing Campaigns

7 Ideas on Using QR Codes in Marketing Campaigns

Advertising, Online Marketing

QR codes have been around for over ten years, yet many people still don’t know what they are or how to use them. Even if you think you do, take a look at these seven examples of how you can use QR codes in marketing campaigns and learn some new tricks that will help...
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