Journal
What is a Brand Story and How to Start Building One
In an effort to create a brand story, some companies tend to confuse the concept by simply reiterating an historical narrative of the brand, coupled with content. While the brand story does touch on marketing, and infuses the company's history, a brand story is more...
Top 6 Questions to Ask When Developing a Brand
Branding is a vital part of any marketing strategy behind all successful companies and businesses. It's every savvy entrepreneur's vision and dream to come up with a powerful symbol that stands out above the crowd/tallest in the crowd. Creating a memorable impression...
5 Mistakes That Could Harm Your Brand and How to Avoid Them
In today’s global marketplace, your company’s brand identity sets you apart from competitors and helps you reach potential customers worldwide. When considering your brand, keep in mind these five mistakes that many companies make. By avoiding them, you can establish...
How To Reach Your Target Clients Through Online Marketing
Learning how to link with the target audience on the online platform is crucial for accomplishing your brand's digital strategy and promoting your services or products. If you produce relevant content and share it with your targeted audience you are more likely to...
Psychological Marketing Tactics To Engage Your Clients
If any professional marketer were to make a wish, it would be to have the power to get into his or her consumers' minds and understand what drives their behavior. This would allow them to develop the knack to create the most effective marketing strategies. Most...
When is it the right time to rebrand?
A brand represents the sum of people’s perception of the company’s, organization’s, or person’s reputation, which may include advertising, logo, and customer retention methods. When all of these aspects of the business are working together, the overall brand tends to be healthy, robust, and able to convert tentative followers into a dedicated user base.
5 Ways to Increase Website Traffic
Website traffic is basically the backbone and the lifeblood of every online business. A good website is a crucial element to any online business as it presents an important point of information for your clients and also acts as a contact for prospects.
5 Tips To Improve Your Email Marketing Campaign
Email marketing is an incredibly powerful tool for reaching prospective and existing customers. It strengthens client relationships while reminding your prospects to reach out to you. Also compared with other marketing techniques it is the only marketing technique...
What Is General Data Protection Regulation
In 2012, the European Commission set out a plan for data protection reforms across the European Union (EU) countries to make Europe fit for the digital age.
What Is Digital Branding And Why It Is Important To Your Business
Digital marketing has emerged as a specialization of its own over the last decade with its origins rooted in direct marketing and has even been coined the cornerstone of modern marketing. With the increase in the use of personal devices
When A Startup Should Invest In Branding
Investing in branding isn’t an easy decision when having limited resources, especially during the early days of business. Without a doubt, many startups decide to pay for a cheap logo to represent their business.
5 Ways for Making Your Brand Identity More Consistent
Have you ever considered what the social media followers of your brand think of your brand’s concept? How are you sure you are not sending mixed or inconsistent messages to your clients or potential customers?
Small Business Website Needs These 5 Elements
Small business website only has about five seconds to impress someone who lands on it. You’ll blow the opportunity if your site doesn’t have these five conversion-making elements.
Power of Branding for Today’s Business
Branding is not just a logo that captures an audience and permanently sears itself into their minds. It’s your entire essence. It’s your mission, your goal, and your vision all wrapped up into one strong visual statement. Branding is the heart of your commercial...