You’ve heard about the importance of social media marketing as a way to grow your small business. Maybe you’ve also tried it but found yourself confused and frustrated by it all. Perhaps you’re thinking of trying Instagram marketing now but don’t know where to start? Good news! In this article, we’ll walk you through the steps of getting started with Instagram marketing so that in no time, you will be happily growing your following and making sales through this fun and fast-growing social media platform!
Why Promote And Market Your Small Business On Instagram Is Important
Instagram, a social media platform that boasts more than 400 million users each month (and has plenty of room for growth), is undoubtedly one of today’s most essential marketing tools for small businesses. As a business owner, you probably already know how valuable Instagram can be—but may not have taken advantage of it yet. However, if you’re going to begin promoting and marketing your small business on Instagram, it’s essential that you follow a few key steps first. Take some time to learn about all of Instagram’s features, become familiar with its design, and create a clear plan before taking action. Doing so will ensure that you can attract new followers organically over time with genuine content instead of pushing content out in an aggressive way (which could potentially turn away potential customers). There are many other ways to promote and market your small business on Instagram—these are just four tips to get started.
Learn The Rules Of Engagement
As with all social media, there are specific rules of engagement on Instagram. Business owners need to follow these guidelines if they want their account(s) to be found by consumers interested in what they’re offering. This includes posting quality images and videos (appropriate for a PG-13 audience), using hashtags that describe their business, and engaging with other users. If companies don’t play by these basic rules—and stick to them consistently—they won’t get many results from their marketing efforts on Instagram.
Use Hashtags Correctly
Is there such a thing as misusing hashtags? It all depends on your definition of what correctly means. The purpose of using hashtags on social media is to draw in more users who are interested in similar content, and that’s it. If you’re tagging content with irrelevant or unrelated hashtags, then no, you aren’t using them correctly. There will be exceptions to every rule, but if you want to go out on a limb and try something different with your marketing campaigns, go for it—make sure you exactly know what you’re doing.
Post A Variety Of Content Types
Content is what drives traffic and engagement on Instagram. Posting more types of content keeps your feed interesting, which in turn will make it easier for new followers to find you and engage with your posts. If you post only one type of content (like only images or videos), many users will pass over your account as boring or one-sided. You want people following your profile not just because they like how you look but because they like what you have to say. So when starting, don’t be afraid to try different things: photos, 15-second videos, long videos—you name it! Explore other formats until you start seeing results. If an aspect of Instagram doesn’t seem to click with your audience at first—or if something works well—double down on that kind of content and go deeper into its rabbit hole. And no matter what type of content you choose to share, don’t forget about hashtags!
Use Emojis Sparingly
In 2022, many business owners were hesitant about using emojis because they didn’t know how their audience would react. We now know that Twitter and Facebook users can’t live without them—and have accepted them as part of life online. If you choose to use emojis in your posts, use them sparingly, so your audience isn’t overwhelmed by their presence. Aim for one or two emojis per post (at most). Choose wisely: The goal here is to add a bit of fun to your post. Be sure not to overuse them! An emoji will not get you any more likes or comments on its own; it will only work if it comes naturally with something interesting you want your followers to see.
Use Call-To-Action Language That Appeals To The Target Audience
To make your CTA buttons as effective as possible, it’s essential that you create them with language that appeals to your target audience. The best way to do so is by conducting some simple research and testing different call-to-action examples with landing page visitors. This will ensure you use language that resonates with them and captures their attention. You can get started using Google Trends or Keyword Planner (both are free). These tools allow you to conduct related keyword searches to see what terms people are actively searching for around a specific topic. Then, incorporate those terms into your own CTAs for an even higher conversion rate.