Branding Journal

What Is Digital Branding And Why It Is Important To Your Business

Digital marketing has emerged as a specialization of its own over the last decade with its origins rooted in direct marketing and has even been coined the cornerstone of modern marketing. With the increase in the use of personal devices, brand marketers have many more...

5 Ways for Making Your Brand Identity More Consistent

Have you ever considered what the social media followers of your brand think of your brand’s concept? How are you sure you are not sending mixed or inconsistent messages to your clients or potential customers? It is uncommon to find business owners with no precise...

The Power of Branding

Your company brand is not just a logo that captures an audience and permanently sears itself into their minds. It’s your entire essence. It’s your mission, your goal, and your vision all wrapped up into one strong visual statement.

5 Elements That Your Small Business Website Needs

Your small business web page only has about five seconds to impress someone who lands on it. You’ll blow the opportunity if your site doesn’t have these five conversion-making elements.