What Is the Difference Between Brand and Branding?

Brand Management

What’s the difference between a brand and branding? One word versus two, or do they mean two different things? The simple answer to this question is no, they’re not the same, but there’s more to it than that! To fully understand what branding is and...

The Psychology Behind Social Media Marketing

Brand Management, Management, Online Marketing

Social media was once the realm of teenagers, sharing photos and thoughts on their daily activities, relationships, and eating habits (among other things). Today, social media has become one of the most powerful marketing tools available to businesses, large and...

Seven Traps You Should Avoid When Designing Your Website

Online Marketing, Uncategorized

Business owners often fall into one of seven traps that can keep their site from succeeding when it comes to small business websites. It’s easy to fall into these traps because there are so many things you can do wrong with your site, but you’ll be on the right track...

7 Ideas on Using QR Codes in Marketing Campaigns

Advertising, Online Marketing

QR codes have been around for over ten years, yet many people still don’t know what they are or how to use them. Even if you think you do, take a look at these seven examples of how you can use QR codes in marketing campaigns and learn some new tricks that will help...

5 Reasons Why Blogging is Part of Your Marketing Strategy

Brand Management, Online Marketing

Marketing has come a long way in the past decade. One of the most popular strategies currently used by companies of all sizes involves using blogs as part of their overall marketing strategy. For anyone who isn’t sure how to use blogging as part of their marketing...