To be successful in business, you need to have an online presence. This means having your website and sharing information on social media, and engaging with potential customers through email. But just having an online presence isn’t enough; you need to make sure you’re doing everything you can to ensure that people find your content when they’re searching online and that they share it with their network of friends and family members. These ten quick tips will help you do just that.
1. Don’t worry about the size
While size may matter to some people, there are ways to improve your online presence without having a large following. There’s something called social media leverage that can help you spread your message even if you don’t have a lot of followers. Leverage might be best described as people who have friends in common also tend to be friends with each other. If someone has lots of followers, the chances are high that those followers will follow his or her connections as well. This means that even if you only have a few hundred Twitter followers if someone with thousands follows you, their thousands of followers will follow you too! (This is known as connection leveraging.) Similarly, on Facebook, if one person likes your Page, then his or her connections might like it too.
2. Build relationships with influencers in your industry
When it comes to your online presence, whether it’s on Facebook, Instagram, or Twitter, you need to be in charge of who sees what. The best way to do that is by reaching out to influencers and asking them questions when they share something you like. This can be as simple as saying Hey [your name], I love your work! How did you find time to write so much? This kind of interaction will create a positive relationship that could blossom into more business down the road.
3. Join blogger networks
Joining a blogger network can help your business’s online presence; that said, it’s essential to choose carefully. Do your research and make sure you go with a network that adds value, or you could find yourself spamming your email contacts with links instead of growing them. The point of joining a blogger network is to increase connections and drive traffic to your site; if you wind up just spamming people, they may never look at your site again.
4. Avoid clickbait headlines
Clickbait headlines are misleading—they make you think a story is about one thing, but it’s something entirely different when you click through. That said, clickbait can be tempting; after all, who doesn’t like a good list or an intriguing mystery? To find out if your headline might be considered clickbait, ask yourself two questions: Is it too sensational? Does it promise more than it delivers? While no hard-and-fast rules exist on what makes a good headline (other than being accurate), these are signs that you might need to rethink yours.
5. Use high-quality images
We’re visual creatures, so we tend to remember it better when we see something. Many marketing experts say that including at least one high-quality image with each piece of content you post can improve your reach. Why? Studies show that tweets with images are 150 percent more likely to be retweeted than those without. Not only that, but when you use an image, people are more likely to click on your tweet and read your content—which means a better chance of them coming back to you and getting information from you again in the future.
6. Link out to other sources
To improve your website’s credibility and visibility, you should ensure that other sites link to yours. This isn’t as difficult as it might seem; all you need to do is research other websites in your niche and offer help on those sites—providing resources, tips, or ideas. Because there are so many social platforms out there today, it can be easy to let your website fall off people’s radars. But linking out is a great way to remind site visitors about your business and get them coming back over and over again.
7. Use hashtags correctly
Hashtags can be a great way to expand your online reach. For example, if you have a website about running, hashtags like #running and #runners will help you connect with other people interested in your topic. If you are looking to improve your online presence, it’s essential to use hashtags relevant to your niche and business. One study found that 65% of posts containing three or more hashtags saw increased engagement, while posts with five or more hashtags were more likely to see a drop off in likes and comments.
8. Avoid spammy links, but don’t be afraid of them
Spammy links can give your search ranking a nice boost, but they won’t help you build a reputation or establish credibility. After all, spammy links are only as good as their source, and if that source is terrible in any way, you’ll hurt your reputation (not to mention Google’s) by clicking on them. It doesn’t mean there isn’t a time and place for spammers; sometimes, it just means thinking through how much that extra exposure is worth to you before you click. Whatever strategy you decide to use—do what feels right and make sure it doesn’t break any of Google’s rules. They have pretty good articles about webmaster guidelines if you want to learn more about what exactly those rules are.
9. Know how much it costs per click
To calculate your cost per click, take the total amount you spend on advertising and divide it by your number of clicks. For example, if you spent 50 dollars on one ad that received a thousand impressions and four clicks, your cost per click would be 50 cents. Knowing how much each click costs can help you decide where to allocate more or less of your marketing budget. Know what you’re doing: If there’s one thing we can tell you with absolute certainty: know what you’re doing. Without a proper plan, it will be impossible to improve your online presence.
10. Don’t be afraid to take risks
When it comes to marketing, you never want to be too safe. While your business needs a sense of direction, fear of failure can inhibit your creativity. In today’s competitive marketplace, companies willing to take risks and try something new are often rewarded with higher engagement rates than those who play it safe. Push yourself outside your comfort zone now and then; when you do so successfully, it will positively change how you market your business online.